Intuitive website design is customer-centric. In simple terms, it is a design that appeals to the user and makes it very easy for them to find what they need.
Imagine that you are browsing a website. What are the things that keep you around? What attracts you the most? These are the things you need to keep in mind while working on a design. It’s kind of like reverse engineering, but could be very complicated if not understood well.
Thus, we have created the ‘All You Need to Know’ list of things to achieve a design that’s a customer magnet, and also keeps your audience engaged.
Here, you will learn exactly how you can implement these tips, too. And at the end, you will acquire a mindset that will allow you to use these hacks in your own creative ways, plus a bonus tip at the end!
You can use these tips directly in the design of your website.
Let’s discuss one parameter at a time.
Images: Replace as many of your paragraphs with visual representations as you can.
People usually just take a glance over web pages and click on the parts that resemble the most what they’re looking for.
- Steve Krug
A great way to do this is to accompany attractive visuals with clickable links.
The screenshot below from GrabOn’s website showcases coupon deals collection in categories with high-res thumbnails and a slider effect, which makes the design highly easy to navigate through.
GrabOn creates a great feel of user-friendliness and intuitiveness with its design. It has a concise and well-organized layout, so customers can hop on to the deal they’re interested in with minimum hassle.
Icons: Change your text to icons. Representation with icons not only makes the text visually appealing but also effectively delivers your message. Google, a huge player with icons, believes in its intuitiveness with a representation of an action, a status, or an app.
A few things that you should keep in mind?
When external links open up in new windows, the user experience remains unhampered, translating to better performance of content and customer retention rate.
Customize filters as per your needs and use them creatively to match your business goals.
E-commerce store Boat and RV Accessories provided filtering by attributes on its website as part of the design revamp process, and their sales grew by nearly 200% and a 244% increase in organic search traffic.
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Pro Tip: Create a curiosity-based atmosphere on your website and address it gradually through the visitor journey. A few direct goals to set with your design project should be:
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Sprinklr changed its ungrouped and confusing navigation, among other updates, and launched the new platform in 2017. The following were the notable achievements
Take a look at the screenshots below.
Confusing and redundant old navigation:
Grouped & intuitive revamped navigation system:
Buttons allow visitors to have control over what they want to see and when.
If the content you’ve planned is too long, separate it into pages, and apply the same rule everywhere.
However, it is essential to know why you are making the quiz. What is the objective behind it? Is it to educate the quiz taker? Is it just to add some fun element? Design the quiz to answer the user’s potential questions.
Keep it simple. Here is how you can do it.
Conclude the quiz with an important pointer.
Now that you have created a momentum of knowledge and have made the viewer feel empowered, it’s time to place a Cal to action, immediately.
Bonus Tip:
Now that we’ve seen what you can do, let’s see where you need to begin.
This will get you started with the whole process.
You need an intuitive design to retain users. It’s as simple as that!
According to an Econsultancy’s Digital Trends report, top-performing companies are 50% more likely than their competitors to have a well-designed customer journey and provide a seamless experience.
While designing your website or any other internet platform, ask yourself the following questions.
Think like the customer
To answer the above questions, try out this 3-step fun activity.
Design is a spontaneous phenomenon and requires staying updated as per the likes and preferences of your audience. Once you notice that your visitors react very positively to the web experience, it may be time you focus on other factors like SEO, Social Media, and lead generation strategies for your business.
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