Instagram may be the most popular image and video-sharing network, but it doesn’t mean its users are not interested in reading a few lines of text along the way. On the contrary, marketers who want to grow the number of followers and drive engagement have to use captions to enrich Instagram posts.
Studies show that 40% of people will respond better to visual information than plain text, but the truth is that 100% of Instagram users wouldn’t mind if you combined the two elements.