If you’re using Instagram, I guess you have noticed that IG stories are more popular than ever.
79% of people confirmed that they check Instagram stories first.
They are more personal and authentic, and they create a deep relationship with your audience. I bet this trend will continue even more in the future.
That’s an excellent chance for entrepreneurs, business owners, marketers, consultants, etc…
Why?
Because Instagram stories allow you to use a swipe-up feature.
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Whether you want to send people to your blog, landing page, Youtube channel, or a Shopify store – this feature makes it easy for you.
But there’s a problem for a bunch of you.
This Instagram story swipe-up feature is available only to pages that have more than 10,000 followers.
Note: If your account is verified – you can use this feature whether you have 10k followers or not.
Actually, there are a couple of new features that are not released to pages that have under 10k followers.
Which is really not that easy to do for some people.
Is it fair? No…. Is it frustrating? Yes…. But that’s a reality.
You spend so much time building a relationship with your audience, but you can’t use a lot of powerful features.
I know that most of you don’t have 10k+ followers.
It may seem hard or almost impossible to get 10k fans, right?
Don’t worry…
Fortunately, there’s a way to go about it, to drive people from your stories to your website even if you have 10, 200, or 7939 followers. It doesn’t matter.
I’m going to share with you a hack that’s going to blow your mind.
HINT: Even if you have over 10,000 followers – you want to use this!
The process is simple:
- Ask a question on your story with a poll feature.
- Find out who responded with ‘YES’ to that question.
- Send them a DM with a link.
Because you’re a business account, you can swipe up on your story, and you’ll see how many people voted ‘YES’ (those people want you to send them a link!).
Better than that, you can actually see which individuals said ‘Yep, I want that,’ and you can send each one of them a direct message.
This Instagram story hack is much better than the usual swipe up feature because, in this case, people are actually saying to you, “Yes, I’m interested.”
You can send them a pre-populated message, and the best part is… They’ll be grateful for that link. They’ll appreciate that you spent time sending them a personalized message.
From that, you can start genuine conversations with your audience.
It’ll build reciprocity, a real relationship with your potential customers.
Let me show you a simple example.
Let’s say you want to drive people to your latest video teaching Yoga for beginners.
You can create a very simple image like this:
Make sure that you place a poll with simple yes/no answer below the question.
After a few hours or once the story expires (after 24 hours), go back, swipe up on that story, and you’re going to see the analytics of the story…
The reach, impressions, etc…
Click the ‘eye icon’ with the number of people who have seen the story – > you see the number of people who voted YES…
And guess what… You can send a direct message to all of them.
…boom…
Do you see how this technique is powerful? Make sure you have prepared an interesting direct message.
You can use this template:
Hey, I noticed that you voted yes on my story! That’s great that you’re interested in [your topic].
I’ve created a step by step tutorial on [the topic]. I believe you will find it extremely useful!
See you there,
[your first name]
…
..
.
It’s not like a bot. It’s not impersonal. It just makes the work easier for you.
Instagram stories are on fire these days. Use this opportunity. It doesn’t matter how many followers you have. Everyone can use this hack.
Awesome content
Thanks! This is very useful.
This was great information. I didn’t know about the 10,000 followers. Thanks for sharing the ”hack”
Thanks for sharing!
This is a very useful post and I do have to agree, it makes the engagement feel more real-time, which builds a better connection between you and your audience.
Hi Jan,
This is a great hack! Very useful to get warm links.
Wouldn’t Instagram start marking the messages as spam though?
Best Regards,
David
Hey David,
Good point. I wouldn’t recommend sending more than 30-40 messages per day. But when people start replying to those messages, Instagram will be ok with that.
Great idea 🙂 Does the DM let you do bulk? Or do you send them individually?
Unfortunately, you need to do that individually.
This is a great tool if you’re dealing with low volume. But this can also get your account blocked or deleted by sending too many copy n paste messages. Be careful!
Good point, don’t send more than 30-40 copy n paste messages per day.