Author: Jan Orsula

It’s hard to underestimate the importance of email marketing for businesses.

B2B companies see email marketing as their No.1 strategy, and for a bunch of good reasons. According to the statistics by Backlinko:

• 77% of B2B marketers say newsletters are their best-performing type of content
• 40% of the respondents say email marketing is crucial for their success
• 59% of marketers say emails are their top channel of revenue
• 79% of them also say email is the best channel for organic content distribution

However,

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Do you think it’s possible to show your ads to middle-aged men in downtown Manhattan interested in marathon running? The answer is ‘Yes’ courtesy of Facebook.

This social network has a mind-blowing targeting capacity that enables advertisers to tailor campaigns and approach literally any kind of audience globally. Facebook currently hosts more than 2.7 billion active users, thus granting you access to over a third of the global population.

The only problem is that Facebook Ads may feel overwhelming at first due to the sheer number of features.

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It doesn’t help to create amazing content that nobody can see. A properly optimized website will attract more traffic and leads to your business. In the ever-changing landscape of SEO, it can get tough keeping up with the latest updates.

To help you get back on top of those search results, we chat with Alex Lysak from Scanteam. He points out the top ten SEO ranking factors for 2020 and what they mean.

What Exactly is SEO?

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Marketers have been reinventing their marketing tools and strategies for years now. Each year introduces a new trend or brings changes that everyone should adapt to.

But, one marketing tool has been going strong for years, and we feel like it’s not going anywhere. User-generated content (UGC) only grew stronger in 2021, and you need to know exactly how to use it.

If you’re not sure how to benefit from UGC this year,

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If you want to rank your videos on YouTube, it’s vital to understand that the platform ranks content using an algorithm that is very different from Google Search.

Many marketers try to take Google Search SEO best practices and apply them to YouTube SEO, but that never works.

Of course, there are some similarities between the two search algorithms, like keyword importance, for instance. However, instead of relying on backlinks, as Google Search does,

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The internet allows us to do many things. It lets us communicate with our friends and family anytime and anywhere, we can find almost every piece of information we need within seconds, and we can make a decent living by working on it.

There are plenty of ways to make a profit online. For example, freelance jobs can be very fruitful. Elearning is a big field, too, with experts expecting it to grow to $325 billion by 2021.

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Social media usage is now practically an essential part of our everyday day lives. With more than 45% of the world’s population on social media, it is everywhere! Some use it is as a means of entertainment, news consumption, sharing pictures, videos, etc., or staying in touch with family and friends. Additionally, in the last two decades, it has become a low-cost primary marketing channel for businesses to reach customers and increase their ROI.

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Writing for your business is a tough task. However, don’t worry – you are not alone here. Like any other entrepreneur or business owner, you have a mountain of things to do. When there is a need to add another one – writing – you feel absolutely desperate. Writing needs time to master, while a necessity to create compelling texts might be a vital task. You need to know how to talk to your audience and learn what works with them and what – doesn’t.

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In recent years, voice search marketing has become an integral part of digital marketing prompting marketers to start using voice search SEO and avoid SEO mistakes connected to voice search engines. Here is everything you should know about the biggest mistakes you can make in voice search marketing.

#1 No Google My Business Listing

The first big mistake you could do is not having a Google My Business listing for your business.

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Search engine optimization (SEO) matters when it comes to business. Doing so helps your website by improving your position in search results so that more people will come across it. While people may look at SEO on a global scale, it also matters for local businesses if you want people in your area to find your website.

If you want to improve the SEO for your local business, then you should review these five factors.

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